Hey Community,
ich muss am Montag einen Englischvortrag über ein Unternehmen halten. Ich habe den Vortrag bereits ausgearbeitet und hoffe es gibt ein paar Englischprofis, die mal über meinen Text drüber schauen und mir ein kleines Feedback geben:)
Vielen Dank schon einmal im Voraus:)
Today I’d like to give you an overview of the Company „Sparkasse Leipzig“.
For a few years I was a trainee in this company und they also hired me after my training. And because of that I have chosen this company for my presentation.
At first, I will show show, how my presentation is structured.
-
What does the company do?
-
Structure and area of operations
-
Numbers about the company
-
The social engagement
-
SWOT analysis
-
The company „Sparkasse Leipzig“ is a credit institution. Basically it is a credit institution like every other bank. The company operats bank business like:
- Processing of payment transactions
- Receipt interest-bearing deposits
- Pay loan
- Business with shares
But the company does a lot more than that. For exmaple: - If you want to deposit money, you get a current account and of course a debit card. And with this card you can withdraw money at the ATM or the Cashmachine
- If you want to save money, you get a savings account with interests
- If you need money you can get a loan or an overdraft for you current account
- Also you can get credit cards, you can transfer money and so on
The company makes also business in other areas. For that they cooperate with other Companies. For example: - They have a cooperation with the Company „LBS“ for mortgages or building savings accounts
- A Cooperation with „DEKA“ for business with shares
- And for insurances they cooperate with „Sparkassen Verischerung Sachsen “
-
The Company is a institution under public law. Provider of this institution is „Sparkassenzweckverband“
The area of operations includes the city „Leipzig“, the destrict „Nordsachsen“ and the district
“Leipziger Land”. The company has one headquader at the city center.
On that picture you can see the area of operations. -
The numbers are from the year 2018. The balance sheet total is 9 billion euros and the profit is 17 million euro. The company has 1.500 employees and in the hole area of operations 75 branches. They has almost 600.000 costumers. But there are more interesting numbers about the Company. For example:
- 445.000 privat current accounts
- 203.000 customers use Online banking
- 35.500 commercial Customers and other companies
-
The company is engaged in in their area of operations. 2018 they donate 5 million euros for example environmental protection, cultivation of the home region or for the preservation of historical monuments.
For the company its also very important to support young people. Because of that the award scholarships or they support projects. -
Now I want to tell you something about the SWOT analysis
Strengths
The first strength is that the company has plenty of branches and cash machines. So the Customers have a lot of opportunities to withdraw money or if they want an advice, they can
Go to the next branch. And I think that is a big Strength of the company against the other
banks.
The second strength is the social engagement. I said it bevor: the Company support a lot of people and associations and do a lot for the environment and culture in their area of operations. And I think it´s good for the Image of the company. People see it and they think” Okay this bank do something for Leipzig” and the decide to go to this bank.
Weaknesses
A Weakness is for sure the account fees. I have to explain it. Many people, which want a current account or something else look at first for the account fees. And if there a bank, who hasn´t fees they prefer this bank. But it is a difficult topic. The Sparkasse Leipzig cant change it because of the high cots for the many branches and cash machines. So they have to live with this weakness.
Another Weakness is the low digitization level. You know digitization is a very important point to be modern, digital and also attractive to the people. And other banks have a higher digitization level then the Sparkasse Leipzig and this is a weakness and a problem.
Opportunities
On the one side a Weakness, but on the other side an opportunity. Digitization. They have the chance to increase their level. To show the people, that they can digital und modern. Its important to be attractive to the people and keep up with the times.
Threats
There are two big threats the company have. On the one side are the online banks. The most online banks haven’t branches or lot of cash machines, but they also haven´t account fees. And therefore, people go to online banks. And the company lost customers.
On the other side is the low interest rate. The Company cannot offer a high interest rate and because of that it is difficult to animate customers for an appointment. They bank also has higher cots when a customer wants to deposit money. So the company must sell other bank products and this is more Today I’d like to give you an overview of the Company „Sparkasse Leipzig“.
For a few years I was a trainee in this company und they also hired me after my training. And because of that I have chosen this company for my presentation.
At first, I will show show, how my presentation is structured.
-
What does the company do?
-
Structure and area of operations
-
Numbers about the company
-
The social engagement
-
SWOT analysis
-
The company „Sparkasse Leipzig“ is a credit institution. Basically it is a credit institution like every other bank. The company operats bank business like:
- Processing of payment transactions
- Receipt interest-bearing deposits
- Pay loan
- Business with shares
But the company does a lot more than that. For exmaple: - If you want to deposit money, you get a current account and of course a debit card. And with this card you can withdraw money at the ATM or the Cashmachine
- If you want to save money, you get a savings account with interests
- If you need money you can get a loan or an overdraft for you current account
- Also you can get credit cards, you can transfer money and so on
The company makes also business in other areas. For that they cooperate with other Companies. For example: - They have a cooperation with the Company „LBS“ for mortgages or building savings accounts
- A Cooperation with „DEKA“ for business with shares
- And for insurances they cooperate with „Sparkassen Verischerung Sachsen “
-
The Company is a institution under public law. Provider of this institution is „Sparkassenzweckverband“
The area of operations includes the city „Leipzig“, the destrict „Nordsachsen“ and the district
“Leipziger Land”. The company has one headquader at the city center.
On that picture you can see the area of operations. -
The numbers are from the year 2018. The balance sheet total is 9 billion euros and the profit is 17 million euro. The company has 1.500 employees and in the hole area of operations 75 branches. They has almost 600.000 costumers. But there are more interesting numbers about the Company. For example:
- 445.000 privat current accounts
- 203.000 customers use Online banking
- 35.500 commercial Customers and other companies
-
The company is engaged in in their area of operations. 2018 they donate 5 million euros for example environmental protection, cultivation of the home region or for the preservation of historical monuments.
For the company its also very important to support young people. Because of that the award scholarships or they support projects. -
Now I want to tell you something about the SWOT analysis
Strengths
The first strength is that the company has plenty of branches and cash machines. So the Customers have a lot of opportunities to withdraw money or if they want an advice, they can
Go to the next branch. And I think that is a big Strength of the company against the other
banks.
The second strength is the social engagement. I said it bevor: the Company support a lot of people and associations and do a lot for the environment and culture in their area of operations. And I think it´s good for the Image of the company. People see it and they think” Okay this bank do something for Leipzig” and the decide to go to this bank.
Weaknesses
A Weakness is for sure the account fees. I have to explain it. Many people, which want a current account or something else look at first for the account fees. And if there a bank, who hasn´t fees they prefer this bank. But it is a difficult topic. The Sparkasse Leipzig cant change it because of the high cots for the many branches and cash machines. So they have to live with this weakness.
Another Weakness is the low digitization level. You know digitization is a very important point to be modern, digital and also attractive to the people. And other banks have a higher digitization level then the Sparkasse Leipzig and this is a weakness and a problem.
Opportunities
On the one side a Weakness, but on the other side an opportunity. Digitization. They have the chance to increase their level. To show the people, that they can digital und modern. Its important to be attractive to the people and keep up with the times.
Threats
There are two big threats the company have. On the one side are the online banks. The most online banks haven’t branches or lot of cash machines, but they also haven´t account fees. And therefore, people go to online banks. And the company lost customers.
On the other side is the low interest rate. The Company cannot offer a high interest rate and because of that it is difficult to animate customers for an appointment. They bank also has higher cots when a customer wants to deposit money. So the company must sell other bank products and this is more difficult.
difficult.
